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Business
Travelers Invest in Their Own Hotel Rooms
Reprinted
from USA Today
By Chris Woodyard
September 21, 2004
Some business travelers walk into
a hotel acting like they own the place. These days,
they often do. A piece of it, anyway.
Faced with a tough market for financing
hotels, some developers are selling - rather than
just renting - rooms to guests, thereby making them
condominium hotels.
Condominium hotels have long been
available in resort destinations; now some developers
are setting their sights on business markets as well.
"It is something that's beginning
to surface" in business markets, says Mark Woodworth,
senior vice president in PKF Consulting's hotel practice.
Buyers of hotel condo units can use
the room when needed. When the owner isn't around,
management rents the unit as just another hotel room.
Room owners share the profit, if any.
Condo hotels differ from time shares,
which give buyers use of a property for a fixed number
of days each year but not outright ownership.
Recent developments:
- A Venezuelan businessman became
the first owner to occupy a unit Friday at the luxury
Conrad Hotel in Miami's financial district.
About 40% of the 116 units have
been sold, says Bill Ross, president of developer
Estoril. A 1,000-square-foot unit sells for about
$500,000.
- Robert Falor, CEO of hotel developer
The Falor Cos., has acquired the 161-room Hyatt
on Printers Row in downtown Chicago. He plans to
rename it the Morton Hotel and sell rooms. He's
planning the same for another property in the Loop
that is now used as an office building.
Benefits of ownership
"A lot of our buyers are
people who live in the suburbs of Chicago or surrounding
states and come into Chicago on a regular basis,"
Falor says.
He's hoping to create a string of
condo hotels in major cities. Most of the units will
be priced at $225,000 to $400,000.
The Camelback Inn, a J.W. Marriott
resort in Scottsdale, Ariz., has been a condo hotel
since the mid-1970s. Four of the 413 rooms are for
sale, priced from $128,000 to $170,000.
Owners are limited to 28 days a year
in their own units. They share in profits that have
averaged $5,475 annually over the last decade. Another
benefit of ownership: They can apply unused days at
Camelback to other Marriott hotels around the country.
David Bartholomew, a consultant based
in Pleasantville, N.Y., owns two units at the Camelback
Inn. The first he bought for vacations, the second
as an investment.
The flexibility of applying unused
time at other Marriotts is a major benefit, he says.
Joel Greene of Condo Hotel Center
changed the focus of his family hotel-motel brokerage
a few years ago to a specialty in condo hotels. Greene
has sold about 90 units this year, up from just six
in 2003, his company's transition year. Most are in
South Florida. He works through a Web site, www.CondoHotelCenter.com.
Greene says condo hotels can be attractive
to business travelers because they provide a familiar
space in frequently visited cities. Over the long
run, they may be cheaper than paying regular room
rates at a business hotel, he says.
As a real estate investment, he says,
they allow "hassle-free ownership." Owners
don't want their tenants calling them at 3 in the
morning telling them a pipe has broken. At condo hotels,
management handles such problems, he says.
Owners get to stay in a full-service
hotel, often paying only for the services they use.
They receive quarterly financial statements informing
them about how much their unit was rented during the
period and how much money they'll get from it, says
Greene.
But owners share some risks, too.
A real estate market downturn could cut the value
of their investment. Terrorist attacks, hurricanes,
recessions or other perils could suppress travel and
tourism, possibly eliminating income for a time.
Like Camelback, condo hotels typically
limit the number of days that owners can stay in their
units. Sometimes, local governments impose the limits
during the approval process because condo owners aren't
paying hotel taxes during their stay, Greene says.
Limits also assure hotel management
that owners won't monopolize usage, blocking out paying
guests.
Some owners never stay in their units,
maintaining them as investments only.
Maintenance fees, property taxes and
mortgage payments are offset by the income generated
by condo hotels, Greene says. At Falor's condo hotels,
owners get a share of guest revenue generated by their
own units. At the Camelback, revenue from guests is
pooled and divided among owners by a formula, says
Camelback's June Durkin.
Since its opening, Camelback owners
typically have seen about a 5% increase in the value
of their units, Durkin says. She says values have
declined about 9% since 2001.
A condo-hotel unit can be a solid
investment, but owners must have reasonable expectations
about potential returns, says John Fair, who is developing
the Paraiso del Mar condo hotel in La Paz, Mexico.
The trend toward condo hotels is being
driven by aging baby boomers with lots of equity in
their homes who are looking for second properties,
he says.
One potential owner is radiologist
Barry Charnick of Golden Beach, Fla., who is looking
to buy one or two units in Miami's trendy South Beach
and maybe one in Chicago that he can use when he travels
on business.
Charnick says he likes the convenience
of a good hotel combined with the financial benefits
of property ownership.
Says Charnick: "I don't have
to worry about all the activities of daily living
like making the bed and cleaning my clothes and cleaning
the room. Because it's a condo hotel, I can defray
the cost."
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