Condo
Hotels:
Lifestyle
Choice for the Baby Boom Generation
Beginning of a Real Estate
Boom, Not an End
By Bob
Waun
Outline
The Case for Explosive Condo Hotel
Sales Potential
I. Why the Bubble Statistics fall
short:
a. The Bubble Debunked
b. The Refinance/Renovation Effect
c. The Redevelopment Effect
d. The Currency Effect: Why Foreign
Buyers Matter
e. Why Interest Rates Matter
II. The Population Data:
a. Why Boomers Matter
III. The Wealth of Nations Effect:
Earned and Inherited
IV. Finite Supply: Sun, Shore, Slopes
- the world wants the same things
V. Why Condo Hotel: Ownership Option
Increases Affordability and Lifestyle
VI. Conclusions
This paper intends to make a case for three key
points:
1. Real estate statistics showing national appreciation
figures are miscalculated and misleading, causing
alarming reaction to reasonable market appreciation
in most cases.
2. The Baby Boom population is going
to demand second homes, and is bigger than just
U.S. boomers.
3. The market for condo hotel units
and innovative forms of second/retirement home ownership
is on the verge of a boom, not a bust.
I. The
Bubble: Debunked
Our media has dramatized the entire
U.S. real estate market as 'overheated', 'bubble like'
and ready to crash at any moment. Even conservative
economists point out that there are only pockets of
'froth'.
Real estate is NOT red hot all across
America. In fact, many mature U.S. real estate markets
are soft, measured in real (inflation adjusted) terms
they may even be declining in value.
But media has a hard time making a
0.3% home appreciation rate in the industrial Midwest
news, while 28% gains in once rural or underdeveloped
areas of Arizona or Florida are exciting headline
news.
Midwestern populations are migrating
to sunny, Southern and Western States at increasing
rates, by purchasing "future residences."
The trend is evident, but quiet, because many northerners
are maintaining 2 residences for the time being. But
will there be a mass exodus when the bulk of boomers
retire?
Is the real story not the over heated
markets of the south and resort/second home areas
but rather the future potential implosion of values
in the heart land? Is the bubble actually in the markets
with low appreciation rates?
What is an appreciation rate, and
who is measuring these stats? The National Association
of Realtors, The Federal Home Loan Bank, Fannie Mae,
and The Federal Reserve all have a role in compiling
the statistics. But what is disturbing is the lack
of economic reason that seems to enter the public
debate after the official statistics are released
to the media.
The media announces that a home in
the Southeast rose by 14% in value, Northeast by 9%,
Midwest by 4% and in the West by 13%. This would lead
a $100,000 home owner in Utah to believe he gained
$13,000 while the San Fransican gained the same amount?
There is no discussion of inflation
adjustments, or renovation investments, or regional
job or emigrant growth, all factors that might have
effected the real gain. How does such a useless statistic
as 'appreciation rate' even find it's way to page
12, let alone the headlines?
Markets are regional, and regions are micro, not macro-economic
studies. Consider appreciation then in an individual
micro-economic example.
The Refinance/Renovation
Effect
In 1998-2003, low interest rates ignited
record home refinancing, many homeowners pulled "cash
out" to reinvest in their homes:
A $100,000 home in 2000, with $60,000
in debt may have been refinanced to $75,000 (75%),
with $15,000 cash out going right back into the home
in capital improvements.
This home then sold for $120,000 in
2001, wealth was created, but less than the statistics
assume. Did it rise by 20% in "appreciative"
value? Or did the improvements and borrowing just
increase the value?
National statistics measure this as
a 20% rise. You decide, then multiply by your neighbors
who added additions to their 1940's bungalows between
1999-2005. If the national appreciation rate was recalculated
to account for home renovation expenses, real gain
in value would be determined and would be a much more
calming and useful statistic to determine if housing
is 'overheated'.
The Redevelopment
Effect
America's housing stock in 2000 was
on average 47 years old. The rise in Home Depot stock
should be a market indicator of where Americans are
shopping - home improvement. At the same time urban
areas are seeing unprecedented regentrification. When
a blighted area is improved, values go from zero.
The calculated appreciation rate is spectacular.
Farmland to Suburbia
Don't the Housing Statistics adjust
for this effect? NO. For example, when a corn field
sells for $5000 an acre, then $50,000 per lot, then
$500,000 per home the stats reflect an appreciation
rate without regard for the capital investment that
went into this meteoric rise.
The Currency Effect:
Inflation/Deflation, Quiet and Invisible at First
The frothiest real estate markets
are also the most popular with foreign buyers. Is
this a correlative or causal effect? The U.S. Dollar
has fallen against the EURO by 11% since July 2003.
For real estate buyers spending EURO,
an 11% rise in second home prices is invisible. With
official inflation at 2.8%, a 14% rise in prices is
static to European Investors. Incomes in Europe have
also outpaced U.S. wages by another 4.1%. Therefore,
U.S. property values could rise 18% higher with no
additional cost a European buyer.
This fact is very important to real
estate appreciation rates. Foreign buyers can purchase
relatively easily, but cannot sell any faster than
U.S. owners and will can sell at lower relative values
if the currency trend switches. Markets where high
concentrations of foreign buyers exist will be more
volatile for this reason.
For South American buyers, our real
estate has been a good hedge against inflation in
their countries. In Japan, where rates of return are
nearly negative, the incentive to invest in the U.S.
is also encouraging.
The Interest Rate Effect:
Reversion to The Mean?
Will appreciation rates revert to
the 30 year mean of 5% (or below) when interest rates
rise? Real estate values have risen due to the low
'cost of capital' since 1998. Certainly low rates
have added fuel to the speculative fires of real estate
investors, and froth has been created by easy money.
Zero down loans to first-time home
buyers, easy no-doc loans to investors, banks competing
for borrowers, even the Internet have all made capital
less costly and driven the real estate market higher.
Fannie Mae scandals are tightening
lending requirements. Concern over all the 'bubble
press' itself have made lenders edgy. Will there be
a shock to bond/rate markets if foreign investment
tapers off? What effect will these and other unforeseen
events have on the easy mortgage environment that
will make some 'deals' less closable?
While U.S. banks are considering trimming
real estate exposures, by decreasing their holdings
of residential mortgages by 9% since 2003, Non-U.S.
banks have filled this void.
As U.S. consumers save less, savers
in the developing world have purchased our securities
at a record pace. As unsecured credit card balances
have been transferred to home equity lines, Baby Boomers
have begun to inherit "The Greatest Generation's"
enormous cash savings stockpile. Will the Transfer
of Wealth change everything?
The Transfer of
Wealth: 20 More Years
Demographic analysis disputes the
facts of whether this transfer began in mass in 1997,
1998 or 1999, but one fact is clear, it is a 20+ year
wave that won't end until $17 trillion of wealth is
transferred within our population by 2018-2020.
With or without Social Security, these
funds will be required to keep the Baby Boom generation
at the standard of living to which they have become
accustomed. What will retirement look like for Baby
Boomers? Many believe it will look like whatever Boomers
(or Zoomers) want it to, even if they have to borrow
to get the lifestyle.
Leopards and Spots
Boomers are not about to change their
lifestyle dramatically in retirement. New ways to
afford an exciting retirement will be invented by
this dynamic generation. The real estate boom will
continue because boomers demand home ownership, real
estate has worked in their past, and they will find
ways to make it work for their lifestyle demands of
the future.
Boomers will demand more of less,
the most coveted places and spaces will be driven
to stellar levels, because this is a generation raised
on competition for the best against a large cohort
of competing players.
II. Population Data
A
Large Cohort: Boomers Around The World
American Boomers often think of The
Rolling Stones as an American band of their generation.
So do the Brits, French and Germans
and Japanese.
The media has touted the 78 million U.S.
Baby Boomers who will retire in the
next 15 years (the largest population turned 50 last
year, with 50th birthdays occurring every 7 seconds),
but there will be 103 million Empty Nesters in Europe
by 2009. Japan will have 32 million boomers by 2010,
in a total population of only 127 million people.
213 million Boomers competing for a uniquely similar
lifestyle in retirement.
213 million Baby Boomers, all raised
on Hollywood, Disney and The Stones? All experiencing
the same trans-generational inheritance from the 'greatest
saver generation'. Even in Japan where savings is
a national virtue, the baby boomer generation grossly
out spends the previous (WWII) generation. The baby
boom generation was the first cohort of the 20th century
to embrace debt, spending over thrift, and a global
economy.
How many of these 135 million World
Boomers will opt for a retirement residence somewhere
on U.S. soil? If just 10% of the European & Japanese
boomers choose the USA, our population could increase
by 13 million or nearly 900,000 higher net worth boomer
retirees per year. Whole new cities could be, and
are being formed.
This statistic leaves out so many
other world Boomers with the means to choose the U.S.
Lifestyle in retirement. But starting with 213 million
Boomers proves the point, demographically something
big is happening.

In an age when our media pines over
our trade deficit, we need to recognize our unique
export in which we truly have a competitive advantage
- our lifestyle. First world health care, economy,
security, free and open borders, entertainment, a
relatively low taxation rate, stable currency and
markets, and lastly - a historically appreciating
real estate market.
So is there a bust after the Baby
Boom retires in America? First, demographic data suggests
that incomes of the previous generation did taper
off between age 45-54, but researchers believe Boomers
will delay their exit from the labor force - and forestall
any decline in household income - in the same way
they delayed marriage and having children.
As a result, Boomers may enter their
mid-50s and 60s with their household income undiminished
- a change in a demographic pattern that would create
huge investment and business opportunities.
With age 65 still 15 years away for
most boomers, this spells a wave of consumption that
should continue. Boomers over 50 think of themselves
in early "middle age" and that "old
age" is still almost 20 years in the future.
It should be a national priority to
court the world's wealthiest soon-to-be retirees.
Many of the fastest appreciating real estate markets
in America are already experiencing the benefits of
these new emigrants. No longer in huddled masses,
they arrive on first class and private flights or
in yachts.
As the oldest baby boomers become
senior citizens in 2011, the population 65 and older
is projected to grow faster than the total population
in every state. In fact, 26 states are projected to
double their 65- and-older population between 2000
and 2030.
Florida, California and Nevada would
each gain more than 12 million people between 2000
and 2030. Arizona is projected to add 5.6 million
people, and North Carolina, 4.2 million, Texas and
Utah each would add 3 million new residents.
As a result, Arizona and North Carolina
would move into the top 10 in total population by
2030 - Arizona rising from 20th place in 2000 to 10th
place in 2030 and North Carolina from 11th place to
seventh place. Michigan and New Jersey are projected
to drop out of the top 10.
The projections indicate that the
top five fastest-growing states between 2000 and 2030
would be Nevada (114 percent), Arizona (109 percent),
Florida (80 percent), Texas (60 percent) and Utah
(56 percent).
Most (88 percent) of the nation's
population growth between 2000 and 2030 would occur
in the South and West, which would be home to the
10 fastest-growing states over the period.
The share of the population living
in the South and West would increase from 58 percent
in 2000 to 65 percent in 2030, while the share in
the Northeast and Midwest would decline from 42 percent
to 35 percent.
The Big Chill, when boomers shift preferences, is
as real as the boom itself. The Echo Boom generation,
or the Boomers' kids, will not sufficiently feed demand
for 7-9 years.
This effect on real estate values is beginning to
show up in single family suburbia through out the
industrial and middle western states. While the echo
boom generation is also seeking starter condos and
lofts, the Bust generation is demanding the larger
yards for their 30's child-rearing years. Is it any
wonder that condo sales are stronger than any time
in U.S. history?
III. The Wealth of Nations:
Earned and Inherited, Where is the Money Coming From?
The World's population is growing
at the fastest rate in Developing Countries, not in
the Developed World.

Most of the World's population cannot
consider a second home in the United States.
In 1998-2003, low interest rates ignited
record home refinancing, many homeowners pulled "cash
out" to reinvest in their homes: even the first
world, but the people who can, will choose the U.S.A.
In just Europe and Japan, there are
213 million boomers entering the "empty nesting"
phase of life. Mobility has never been easier why
not work from The States for a couple months in the
winter?
Certainly, America has many desirable
lifestyle features. But there is something more at
work than weather, and democracy. Currency fluctuations
of the last 2 years in favor of European and Japanese
have made buying a piece of America advantageous.
If a foreign buyer signs a purchase
agreement for U.S. $200,000 and the Euro rises 5%
against the Dollar before closing, he effectively
purchase the second home for U.S. $190,000. If in
the same time frame the property value has gone up
5%, to $210,000, he has, in his mind gained U.S. $20,000
or a 10% return.
Now that he is invested in The U.S.,
he will hope for the Dollar to rise again before he
sells and repatriates his Dollar profits to Euros.
And if foreign buyers continue to purchase our real
estate, the Dollar may just bounce back sooner rather
than later.
Since the rest of the world has experienced
similar low stock market returns and low interest
rates, a double digit return in blue-chip U.S. real
estate that has the added benefit of a sunny holiday,
looks good around the globe. Boomers globally are
inheriting the WWII generation's wealth.
So the image of the wealthy foreign
visitor is growing, and somewhat real, but certainly
there is an 80/20 rule at work. Not every foreigner
is becoming a conspicuous consumer of U.S. real estate
because of the Dollar's decline?
In the U.S., 73.5% of U.S. boomer households have
under $150,000 in wealth. As many as 47% of boomer
respondents surveyed in the 2002 Cost of Leisure Index
by Allstate Financial say that they will continue
to work after retirement. So how big is the second
home market? Can even the majority of boomers (U.S.
and abroad) afford 2 homes?
The 80/20 Rule has become
the 73.5/26.5 Rule
Over the next 15 years, it is estimated
that Boomers will get the biggest slice of the inheritance
pie: $17.8 trillion. Distributed evenly, each of the
78 million U.S. boomers get $228,205. But these inheritance
dollars will not be distributed evenly.
The 73.5% of the boomer cohort without
wealth, will likely join the wealthier classes. Let's
assume the distribution is close to 73.5/26.5? Within
the next 15 years, 20.7 million boomers will become
over $658,000 wealthier, and 57.3 million people will
get $72,900 to boost their meager net worth/retirement.
Is the market for a luxury second
home reduced to only the top 26.5% or 20.7 million
people? Or will the 57 million 50 year olds with a
$150,000 net worth be able to save enough to live
the dream?
Boomers: Conspicuous
Spenders or Savers and Investors?
Americans used to save and invest
their bequests. No more. The sputtering stock market
has prompted Americans to consider other options if
they receive a $25,000+ inheritance. Boomers are more
likely to spend the money than other groups.
Ever the optimists, Boomers believe
that many more of them will get inheritances, and
for larger amounts than previous research has suggested,
according to a survey of 1,204 Americans conducted
by Knowledge Networks for American Demographics. And
contrary to their image as conspicuous consumers,
Boomers claim they plan to put the money into savings,
pay down debt or invest in a retirement home.
IV. Finite
Supply: We All Want the Same Thing
This is such a debateable fact, I
want to make my point swiftly: "I've lived richly,
and I've lived poorly
rich is better."
If the boomers can afford to live richly, they will.
What Housing Do
Boomers Plan to Spend Their Money On?
According to a Harvard study, "baby boomers,
are expected to make up 20 percent of the population
by the year 2030. Baby boomers already comprise the
single largest group of homeowners - nearly one-quarter
of all homeowners - with 75 percent of those over
the age of 50 owning their own home. Research shows
that boomers are looking to second home ownership
as a smart investment opportunity.
Considering that boomers are starting
to think differently about real estate investments
as part of their retirement plans, the U.S. Census
Bureau predicts second home purchases for boomers
to reach 6.4 million units by 2010, up from 5.5 million
units purchased in the 1990's.
According to NAR, investment homes
accounted for a quarter of all home purchases in 2004,
and vacation home purchases an additional 13 percent."
According to a Coldwell Banker survey "Affluent
Baby Boomers Are Not Ready to Stay in Their Current
Homes Forever." Today's Boomers are not slowing
down, and the majority remains "on the move.
They want luxurious homes and want to remain active.
They are in their peak earning years, have benefited
from many years of strong stock market returns and
have built tremendous equity and appreciation in their
homes.
These factors, along with many receiving inheritances
from their parents, are allowing the luxury home market
to thrive and it should be robust for years to come."
V. Boomers will choose New
Options for Second Home Ownership: Condo Hotel
Active and dynamic retirement lifestyles require either
a substantial net worth, or creative new ideas. Luckily
the boomer generation is adapt at innovation and leverage.
The concept of Condo Hotel is not a new invention,
but the Condo Hotel-Resort is a new evolution.
More than just a hotel room/suite, condo hotel units
sell at a higher price-per-square foot multiple (10-25%
premium, $300-1000 per square foot) to a traditional
condo, and are typically smaller. Successful projects
will have location, quality, amenities and services
that are superior.
Boomers will buy for the central location, spa/health
club services, and of course maid/valet/concierge
services round out the dream lifestyle. Condo hotel
units often do not have kitchens or have efficiency
kitchens. But for a generation that perfected dining
out, and the trophy kitchen - been there, done that
-- what are they serving downstairs for dinner?
How many boomers want to retire to a hotel room for
a few months every year? This is a generation that
has spent 5 days a week building up frequent flyer
mileage perks, a 2 days at home.
After a year or so back at the ranch, where will they
feel most at home? And what about all your stuff?
Most boomers will not choose to live in condo hotel
units for more than a couple months a year, the last
generation settled for a mobile home in the sunshine
for the winters, but this generation is accustomed
to desiring a little more.
They will want more than one residence, and if they
can figure out how to afford several homes, the sky
is the limit. How does a boomer buy a hotel room?
Can this luxury be afford to the 76.5% of less wealthy
boomers? The answer is yes, condo hotel is just one
of the new evolving second home ownership options
that offer a more affordable choice than a traditional
second home.
Between 2000-2003 the average price of a "luxury"
hotel room was $239,066 ($415/sq ft), down 18%, because
hotels are bought and sold based on a capitalization
rate (Value/NOI = Cap Rate). As income rises and falls,
hotel room values fluctuate.
U.S. Hotel Costs 2000-03
|
.
|
4
yr Avg Price
|
2000
Price
|
2003
Price
|
A/D
%
|
|
Marriot
|
$86,093
|
$86,093
|
$112,044
|
30%
|
|
Hyatt
|
$158,816
|
$73,985
|
$299,883
|
305%
|
|
Hilton
|
$162,800
|
$126,396
|
$145,326
|
15%
|
|
Westin
|
$173,857
|
$190,895
|
$108,750
|
-43%
|
|
Le
Meridien
|
$196,073
|
$205,682
|
$164,012
|
-20%
|
|
Ritz
Carlton
|
$292,435
|
$479,167
|
$293,690
|
-39%
|
|
W
Hotel
|
$343,811
|
$343,811
|
$343,811
|
0%
|
|
Four
Seasons
|
$498,646
|
$564,974
|
$233,333
|
-59%
|
|
|
$239,066
|
$258,875
|
$212,606
|
-18%
|
But residential condo values are not determined by
income, but rather demand for ownership. In the "boomer-desirable"
markets (especially those with foreign buyers) condos
climbed to prices that nearly matched the price-per-square
foot of full service luxury hotel rooms ($350-600/sq
ft).
Hotels capitalization rates are hard to gain accurate
data on, and hotels are underwritten more as a service
business than real estate by most lenders, so separating
the real estate ownership component from the business
operations is similar to a corporation doing a sale-leaseback
of facilities, it can benefit all parties.
Between 2000-2003, an estimate of cap rates demanded
by hotel buyers was 10.19%, for the condo hotel suitable
markets nationwide.
U.S. Cap Rates
|
.
|
2000
|
2001
|
2002
|
2003
|
Average
|
|
Luxury
Hotels
|
11.04%
|
11.74%
|
9.94%
|
10.31%
|
10.76%
|
|
.
|
Downtown
|
Resort
|
Suburban
|
Airport
|
.
|
|
By
Location
|
10.16%
|
9.68%
|
10.77%
|
9.31%
|
9.98%
|
|
.
|
Luxury
|
Upscale/FS
|
Upscale/LTD
|
Boutique
|
.
|
|
By
Hotel Type
|
9.52%
|
10.16%
|
10.09%
|
9.50%
|
9.82%
|
|
.
|
.
|
.
|
.
|
Overall
Avg
|
10.19%
|
If condo hotel buyers are seeking
personal use, services and amenities, then accepting
a lower cap rate, or none at all, might still be a
reasonable and desirable investment.
With the added value of tax deductions of a rental
property and possible real estate appreciation, and
a condo hotel buyer may even be able to justify spending
money every month or having a negative cap rate of
10%.
Condo Hotel Buyers
Accept Lower Cap Rates
But for How Low?
(Before Split)
|
Price/Room
|
Increase
$
|
Increase
%
|
NOI*
|
Cap
Rate
|
Carry
|
Gain/Loss
|
|
$239,066
|
.
|
.
|
$24,349
|
10.19%
|
.
|
.
|
|
$262,973
|
$23,907
|
10.0%
|
$21,914
|
8.33%
|
$2,435
|
$1,623
|
|
$289,270
|
$50,204
|
19.1%
|
$17,266
|
5.97%
|
$4,648
|
$1,051
|
|
$318,197
|
$79,131
|
27.4%
|
$10,605
|
3.33%
|
$6,661
|
$329
|
|
$332,750
|
$93,684
|
29.4%
|
$3,436
|
1.03%
|
$7,169
|
($311)
|
|
$366,025
|
$126,959
|
38.2%
|
($5,854)
|
-1.60%
|
$9,290
|
($1,262)
|
|
$402,628
|
$163,562
|
44.7%
|
($16,735)
|
-4.16%
|
$10,881
|
($2,301)
|
|
$442,890
|
$203,824
|
50.6%
|
($29,061)
|
-6.56%
|
$12,326
|
($3,449)
|
|
$487,179
|
$248,113
|
56.0%
|
($42,702)
|
-8.77%
|
$13,641
|
($4,695)
|
|
$550,000
|
$310,934
|
63.8%
|
($58,242)
|
-10.59%
|
$15,540
|
($6,149)
|
*NOI = Net Operation Income
At a 1.03% cap rate, the condo hotel/room is worth
$332,750, a $93,000 increase in value to $578/sq ft,
still in the range of some traditional condo prices.
If the condo buyer pays more, he simply has a subsidized
second home, that is professionally rented and maintained
for a hassle free vacation/retirement ownership opportunity.
The consumer of this condo hotel unit also has the
potential to offset their entire second home expense.
Potential vs. Real Income
A couple of big holes can be poked in this ideal picture.
If the condo hotel unit owner decides to use his suite
for the entire high season, he can erode much of its
income potential. Since the condo hotel unit owner
often shares in the expense of the professional maintenance/management
of the unit, dues expenses can be higher and vary
more than a traditional condo.
Lastly, since future buyers will likely be drawn to
owning a condo hotel for many of the same desires
to 'offset expense' or better afford this second residence,
the value of the unit may be tempered by the income
it produces, or doesn't.
Macro-Economic Forces: Condo
Hotel Values
If interest rates rise 1%, assume 6.5% to 7.5%, and
real estate is strictly valued for the income/cap
rate it produces, the value of this $332,750 condo
hotel unit may fall by $14,755 (4.4%).
Higher rates, should in theory, also strengthen the
U.S. Dollar, which could also have an added negative
effect on real estate values. Stronger dollars could
also reduce tourist demand for rooms, and lower NOI.
On the positive side of the ledger is sheer boomer
demand. Over the next 15 years, 291 boomers will reach
retirement age and demand new residence options to
fit an active, luxurious lifestyle.
If only 1% of this generation demands condo hotel
as a second home option, 1.45 million units will be
needed. That's 96,600 condos per year, every year.
If we assume there are 12 key markets in the U.S.
for condo hotel resorts, then there will be 8,050
units per year in each market. Demand will grossly
outstrip supply.
IV. Conclusions
Harvard, NAR, and NAHB all agree Boomers want to buy
luxurious second homes, and will likely spend their
inheritance and present residential home equity to
downsize to multiple residences with similar features,
amenities and locations. Demographics, and life cycle,
can predict future demand.
Boomers will afford this real estate the same way
they bought all their previous homes, with debt leverage.
U.S. Boomers will compete with foreign boomers for
the same desirable retirement and second home real
estate. Prices of the best properties have already
soared, and will continue for at least 10-15 more
years as the Boomer generation approaches retirement.
"The Current Bubble Theory" has one gapping
hole, When: 2005 or 2020? The answer is when domestic
interest rates rise above 9%, and the dollar simultaneously
begins to strengthen against world currencies and
boomers (around the world) decide they have found
the perfect piece of retirement paradise. The Bubble
will inflate, at varying rates, until all three things
occur.
Most boomers desire luxury and amenities found in
resorts when planning their active retirements. Less
than 20 million (26.5%) U.S. boomers will be wealthy
enough to afford a whole-ownership second home without
rental income. Condo hotel offers subsidized luxury
that will be a growing choice of savvy boomers.
America should be marketing our rich lifestyle to
the world's boomers, borders are disappearing, why
not live in the greatest nation on earth?
Boomers will get creative by purchasing a combination
of a primary residence, Condo Hotel and Fractional
and PRC ownership options, to more efficiently use
their limited nest eggs and to have active and dynamic
golden years.
If only 1% of boomers demand condo hotel, 1.45
million condo hotel units will be demanded by Boomers
over the next 15 years. Demand will outstrip supply.
Bob Waun has
18 years of experience in mortgage banking and is
CEO of Michigan- based Vacation Finance.
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