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Industry News

While every conference features different sessions and speakers, here is the agenda from the previous Destination Club and Private Residence Club Industry Symposium held in Orlando, Florida on April 18-19, 2007. You may use it as a practical guide to the types of topics that will be covered in the next Condo Hotel Symposium to be held in Las Vegas in December 2007.

To receive information and a discount registration form for the upcoming Las Vegas conference, please contact Susan Greene at Susan@CondoHotelCenter.com or call 407-578-5528.


The Destination Club and Private

Residence Club Industry Symposium

April 18-19, 2007,
Hilton in the Walt Disney World Resort, Orlando, FL


DAY ONE: APRIL 18, 2007

7.00-8.30 Registration...Continental Breakfast Courtesy Of:

Lanyards Courtesy Of:


OPTIONAL PRE-SYMPOSIUM WORKSHOP

7.30-8.25 PRIVATE RESIDENCE CLUBS AND DESTINATION CLUBS 101

  • Private residence clubs (PRCs) and Destination Clubs defined
  • An introduction to the different types and quality tiers of PRC and Destination Club
  • Examining the emergence of multi-location PRCs and new sub-categories of club
  • Comparing the relative merits of PRCs and Destination Clubs
  • Assessing the markets for traditional and luxury clubs
  • Examining PRC and Destination Club (equity, non-equity and hybrid) business models
  • Exploring the implications of the Tanner and Haley bankruptcy
  • Identifying the key players in the markets and recent and projected developments of note
  • Analyzing global trends in the PRC and Destination Club industries

Moderator:
Carl G. Berry, CEO STAR RESORT GROUP (SRG)

Panelists:
Darla S. Zanini, RRP, Executive Vice President ARDA INTERNATIONAL FOUNDATION
Gregory Shove, Founder & CEO HELIUM REPORT
Rance Rogers, President PORTOFINO DESTINATIONS CLUB

OPENING SESSIONS

8.30 Chairmen's Opening Remarks

Jim Tousignant, Founder, President & CEO ULTIMATE RESORT
David Shaklee, Executive Director, Residential Development FAIRMONT, RAFFLES HOTELS INTERNATIONAL

8.45 PRESENTING A MACRO-ECONOMIC VIEW OF THE PRC AND DESTINATION CLUB INDUSTRIES AND CRUCIAL MARKET TRENDS

  • Examining the current state of the PRC and Destination Club industries
  • Examining trends in why consumers buy and do not buy fractional products
  • Analyzing the factors that are driving the growth in these markets
  • Exploring trends in both the supply and demand sectors: what are developers, end buyers and the public-at-large saying about PRCs and Destination Clubs?
  • How willing are lenders to finance these markets?

Moderator:
Wally Hobson, Managing Director Americas NORTHCOURSE LEISURE REAL ESTATE SOLUTIONS

Panelists:
Ken MacLean, Founder Co CEO M PRIVATE RESIDENCES
Richard L. Ragatz, PhD, President RAGATZ ASSOCIATES

9.30 CEO PANEL: MARKET OPPORTUNITIES, CRITICAL SUCCESS FACTORS AND THE FUTURE

The PRC and Destination Club industries are among the fastest growing segments of the luxury real estate and travel markets and have received considerable media attention over the past couple of years. In this panel we bring together CEOs from some of the leading clubs to discuss key issues and to answer questions at the forefront of industry observers' minds. This panel follows an open floor format and attendees are invited to pose their own questions to the panelists.

  • Is the future of the Destination Club market in non-equity, equity or hybrid models?
  • How are PRCs responding to the multi-location benefits that Destination Clubs offer end buyers?
  • From value clubs to ultra-luxury: Where are the opportunities in the Destination Club and PRC markets?
  • Is Wall Street ready? Examining the investment opportunities in Destination Clubs, PRCs and the new categories of club
  • What opportunities exist to co-operate and/or align with other PRCs and Destination Clubs?
  • What are the critical success criteria for each industry?
  • Lessons learned within the industries
  • Mapping the future of the Destination Club and PRC markets

Moderator:
Kevin Wallace, CEO-Advisory Services NORTHCOURSE LEISURE REAL ESTATE SOLUTIONS

Panelists:
Howard Nusbaum, President & CEO AMERICAN RESORT DEVELOPMENT ASSOCIATION (ARDA)
Darin Gilson, Founder, President & Chairman BELLEHAVENS; Founder & Managing Director BANYAN VENTURES
David M. Disick, Founder & CEO CHÂTEAUX SOCIETY, THE FRACTIONAL ESTATE OWNERSHIP CLUB™
Michael Burns, Chairman CRESCENDO; Founder, Owner & President PRIVATE RESIDENCE RESORTS
Vicki L. Vorhees, President PREMIER DESTINATIONS
Carl G. Berry, CEO STAR RESORT GROUP (SRG)
Jim Tousignant, Founder, President & CEO ULTIMATE RESORT

10.30 Refreshments

11.00 PRC AND DESTINATION CLUB INDUSTRY REGULATION: AN OVERVIEW, LATEST DEVELOPMENTS AND OVERLOOKED ISSUES

The regulation of the PRC and Destination Club industries is a hotly debated subject. While the PRC industry falls under the scope of timeshare regulations, there are still several regulatory issues commonly overlooked. The Destination Club industry, however, is largely unregulated. The bankruptcy of Tanner and Haley in 2006 shook the foundations of many Destination Clubs, leading to an industry move towards self-regulation to garner consumer confidence. In an open floor format our panel of experts examine the latest regulatory developments and their impact on the respective industries.

  • Outlining the current regulatory environment and trends within the PRC and Destination Club markets
  • How is regulation likely to affect non-equity, equity and hybrid Destination Clubs and when?
  • What are some of the overlooked regulatory issues within the Destination Club industry?
  • Destination Club industry self-regulation and guidelines update
  • Regulation around securities: How will regulation impact disclosure?
  • Examining documentation and registration issues within the PRC industry
  • Exploring overlooked regulatory issues within the PRC industry:
  • Property management
  • Exchange company registration and regulation

Moderator:
Lauren Provost, Partner MORRIS MANNING AND MARTIN

Panelists:
Howard Nusbaum, President & CEO AMERICAN RESORT DEVELOPMENT ASSOCIATION (ARDA)
Steven D. Peterson, Partner BALLARD SPAHR ANDREWS & INGERSOLL
Richard F. Davis, Partner GREENBERG TRAURIG

11.45 MIXED-USE RESORT AND COMBINATION PROPERTY PANEL: UNDERSTANDING WHERE PRCs AND DESTINATION CLUBS FIT INTO THE MIX AND THE VALUE THEY BRING

  • Examining the pros and cons of marketing a property as a PRC vs. condo hotel unit
  • Examining the benefits of mixed-use resort/combination property developers partnering with PRCs and Destination Clubs
  • What does a mixed-use resort/combination property developer look for in a PRC/Destination Club partner?
  • Examining best practices in working together:
  • Operational and management issues
  • Purchase and property acquisition issues
  • Sale and marketing initiatives

Moderator:
John Ginley, Partner MORRIS, MANNING & MARTIN

Panelists:
Jim Walters, Vice President, Development BIGHORN MEADOWS RESORT
Sheryl Hunter, Vice President & General Counsel BVG INCORPORATED, Project Manager VENTURES EQUITY VACATION CLUB
David Shaklee, Executive Director, Residential Development FAIRMONT, RAFFLES HOTELS INTERNATIONAL
Robert L. Minnigan, Vice President Business Development RCI NA
Keith Marlow, Vice President, Sales TIMBERS RESORTS

12.30 MARKETING TO THE AFFLUENT END BUYER: THE HOT BUTTONS FOR THIS CONSUMER GROUP AND EFFECTIVELY FINDING, QUALIFYING AND EDUCATING PROSPECTS ON PRC AND DESTINATION CLUB CONCEPTS

As relatively new industries that cater to the affluent end buyer, PRCs and Destination Clubs face a series of unique marketing hurdles. Understanding how the affluent shop for luxury vacation homes and educating prospective end buyers on this new concept are among the key challenges that all clubs face.

This panel brings together experts within the field of marketing PRCs and Destination Clubs to the affluent end buyer. Questions from the floor are welcomed.

  • Analyzing consumer demographics for the PRC and Destination Club markets
  • Exploring the affluent consumer group's hot buttons for luxury vacation homes
  • Examining key steps to finding and qualifying PRC and Destination Club prospects
  • Exploring how best to educate people to the PRC, Destination Club and emerging club concepts
  • Understanding where luxury consumer magazines fit within the PRC and Destination Club markets? What is their role in furthering the PRC and Destination Club market space?

Moderator:
Ben Addoms, Founder & Executive Vice President, Membership Development QUINTESS

Panelists:
Greg Traxler, Vice President of Sales & Marketing EAST WEST PARTNERS - OLD GREENWOOD
Doug O'Reilly, Vice President Global Research NORTHCOURSE LEISURE REAL ESTATE SOLUTIONS
Norbert Mehl, Founder, Publisher & CEO PANACHE PRIVÉE, PANACHE MAGAZINE
Rance Rogers, President PORTOFINO DESTINATIONS CLUB
Mark Cain, Managing Director, Marketing SOLSTICE
Chris Tivey, Chief Marketing Officer & COO STAR RESORT GROUP (SRG)

1.30 Luncheon

OPTIONAL LUNCHEON DISCUSSION TABLES

As a value-add element to The Destination Club and Private Residence Club Industry Symposium, IMN is delighted to offer optional luncheon discussion tables. These discussion tables offer an informal setting to discuss complex issues within the PRC and Destination Club industries and will be divided between the PRC and Destination Club industry sectors respectively. These are offered on a first come, first served basis.

  • First-time PRC/Destination Club developers: Business planning and market entry
  • Ensuring adequate budgeting for PRC/Destination Club project development and operations
  • Examining mergers and acquisitions activity and related issues within the Destination Club industry
  • Issues and considerations for club property identification, acquisition and location

AFTERNOON CONCURRENT SESSIONS

The program will now divide into concurrent tracks. While PRCs and Destination Clubs share many of the same issues, there are several key differences that need to be expected. To enable greater depth in the discussions and to drill down into issues specific to PRCs and Destination Clubs the sessions are divided into two these respective industry sectors.

CONCURRENT TRACKS
CHOOSE TRACK "A" PRIVATE RESIDENCE CLUBS
or TRACK "B" DESTINATION CLUBS

2.30 TRACK A - LAYING THE FOUNDATIONS FOR THE EFFICIENT OPERATION AND MANAGEMENT OF A PRC

  • Understanding the key challenges for the start up phase and identifying how to hurdle these obstacles
  • Steps for building an experienced and reliable team
  • Examining key technology and operations considerations: Evaluating hardware and software options
  • Assessing the benefits of different reservation systems
  • Branding and third party management of a PRC: Exploring the cost-benefits and related issues
  • Assessing the pros and cons of PRCs offering a condo-hotel style rental program for their end-buyers to receive revenue
  • Considerations for setting up international PRC operations

Moderator:
Chad LaBonte, Principal DEVCON FRACTIONAL GROUP, A DEVCON DEVELOPMENT COMPANY

Panelists:
Alain J. A. Grangé, President & CEO SOL MELIÁ VACATION CLUB
Jim Marmorstone, President TENSTAR
David Schwartz, Managing Principal THE MANAGEMENT CONSORTIUM

2.30 TRACK B - BUSINESS MODELS, SCALE AND SCOPE: WHAT HAS THE INDUSTRY LEARNED?

  • Equity, non-equity or hybrid? What is the right model for your Destination Club?
  • Assessing the appropriate project size for your Destination Club
  • Analyzing the vacation home usage patterns of potential Destination Club end buyers and the additional factors that determine the interval size that Destination Clubs should offer
  • Determining the ideal member-to-residence ratio for Destination Clubs
  • Buy, build or lease properties? Assessing the pros and cons of each for Destination Clubs and determining the right balance between properties owned and properties leased/leveraged

Moderator:
Darin Gilson, Founder, President & Chairman BELLEHAVENS Founder & Managing Director BANYAN VENTURES

Panelists:
Sheryl Hunter, Vice President & General Counsel BVG INCORPORATED Project Manager VENTURE EQUITY VACATION CLUB
Gregory Shove, Founder & CEO HELIUM REPORT
Ken MacLean, Founder Co CEO M PRIVATE RESIDENCES
Vicki L. Vorhees, President PREMIER DESTINATIONS
Ben Addoms, Founder & Executive Vice President, Membership Development QUINTESS

3.15 TRACK A - SOURCING FINANCING AND SUCCESSFULLY 'SELLING' A PRC TO FINANCIERS

  • Examining debt and equity sources for PRCs: Who makes good investors, what are their main points for financing PRCs and how best to attract financiers?
  • Where to go for equity: Institutional vs. private equity sources. To what extent will institutions be involved in the PRC market?
  • Issues and considerations for pre-sales financing
  • Steps for successfully educating your financial source on the PRC industry and potential profit margins
  • Exploring presentation techniques and ways of engendering confidence with your financial source
  • Highlighting key negotiation tactics
  • Financing for end buyers: What financial sources exist and how can clubs support end buyers in their financing efforts?

Moderator:
David M. Disick, Founder and CEO CHÂTEAUX SOCIETY, THE FRACTIONAL ESTATE OWNERSHIP CLUB™

Panelists:
Thomas. R. Arnold, Managing Director CERBERUS CAPITAL MANAGEMENT, BLACKACRE CAPITAL MANAGEMENT
Dan Osborne, PRC Financing Expert RESORT HOME MORTGAGE
Jon-Paul Momsen, Director RREEF, DB REAL ESTATE
David C. Osborne, Director SV CAPITAL
Bob Waun, CEO VACATION FINANCE

3.15 TRACK B - CREATING A ROBUST OPERATIONAL AND MANAGEMENT STRATEGY FROM THE OUTSET FOR A DESTINATION CLUB

  • Exploring the key operational and management issues for the start up phase
  • Building the right executive team
  • Examining locally-based staffing issues
  • Technology and operation requirements: Assessing hardware and software options
  • Examining the pros and cons of different reservation systems
  • Setting up international Destination Club operations: What to be aware of

Moderator:
Paul Poscente, Founder Co CEO M PRIVATE RESIDENCES

Panelists:
Sheryl Hunter, Vice President & General Counsel BVG INCORPORATED, Project Manager VENTURES EQUITY VACATION CLUB
Kevin Wallace, CEO Advisory Services NORTHCOURSE LEISURE REAL ESTATE SOLUTIONS
Jim Tousignant, Founder, President & CEO ULTIMATE RESORT

4.00 Refreshments

4.15 TRACK A - EXPLORING KEY STEPS TO DEVELOPING AN EFFECTIVE PRC MARKETING STRATEGY

  • Creating a buzz: what does the prospective PRC end buyer respond to?
  • Media mix: What is effective?
  • Utilizing key marketing channels/technology
  • Examining the role and value of the Internet in marketing and lead generation
  • Assessing the pros and cons of in-house vs. outsourcing marketing
  • Exploring differences in marketing to corporations vs. individuals/families
  • Marketing to internationally-based prospects and working with international partners to secure end buyers
  • Examining how strategic partners are a key component of the club's marketing efforts

Moderator:
Gregory Shove, Founder & CEO HELIUM REPORT

Panelists:
Larry Gulko, Brand Marketing Coach DEVCON FRACTIONAL GROUP, A DEVCON DEVELOPMENT COMPANY
Susan Kime, President KIMEDIA LLC
Jeff Rabidoux, Member Liaison LE BEAR LUXURY RESIDENTIAL CLUB & SPA
Jim Rossi, Managing Partner SARATOGA POLO RETREAT

4.15 TRACK B - BEST PRACTICES IN SALES TRAINING AND SELLING A DESTINATION CLUB TO THE AFFLUENT END BUYER

  • Exploring the sales process for non-equity, equity and hybrid Destination Clubs
  • Examining the end buyer's perspective on the different club business models
  • Determining what end-buyers top five favored benefits about joining are and their five main reasons for hesitation
  • Identifying the questions non-equity, equity and hybrid clubs can expect in the sales room from the prospective end buyer
  • Determining solutions for overcoming prospects' objections/hesitation
  • Working with co-brokers in conjunction with your on-site sales and marketing team to deliver end buyers

Moderator:
Christian V. Kirschner, President & CEO HIGH COUNTRY CLUB

Panelists:
Michael Burns, Chairman CRESCENDO; Founder, Owner & President PRIVATE RESIDENCE RESORTS
Ben Addoms, Founder & Executive Vice President, Membership Development QUINTESS
Mitch Brinton, Executive Director, Marketing & Sales, & Co-Founder THE MARKERS -- GOLFERS RESIDENCE CLUB

5.00 TRACK A - EXPLORING SUCCESSFUL PRC BUSINESS MODELS: WHAT WORKS FOR YOU

  • Examining what PRCs are learning about optimum project size and scope
  • Determining the ideal interval size to offer: Examining vacation home usage patterns and related factors of potential PRC endbuyers and related factors
  • Appropriate PRC member-to-residence ratio
  • Weighing the pros and cons of buying vs. building PRC properties

Moderator:
Michael Burns, Chairman CRESCENDO; Founder, Owner and President PRIVATE RESIDENCE RESORTS

Panelists:
Jim Walters, Vice President, Development BIGHORN MEADOWS RESORT
Greg Traxler, Vice President of Sales & Marketing EAST WEST PARTNERS - OLD GREENWOOD
Larry Cooper, President DEVCON FRACTIONAL GROUP, A DEVCON DEVELOPMENT COMPANY
Lani Kane-Hanan, RRP, SVP, Feasibility and Business Planning, Mergers & Acquisitions and New Product Innovation MARRIOTT VACATION CLUB INT'L
Jim Marmorstone, President TENSTAR

5.00 TRACK B - CREATING AND ADMINISTERING A TRUE FIVE STAR SERVICE: WHAT CAN DESTINATION CLUBS LEARN FROM THE LUXURY HOTEL INDUSTRY?

  • Determining the obligatory service offerings/amenities for onand off-club property
  • What services/amenities should be optional and how can Destination Clubs use this to differentiate themselves?
  • Examining best practices in local support and centralized member services
  • Establishing the necessary infrastructure to adequately support amenities and services
  • Amenities and services when not in residence

Moderator:
Paul Poscente, Founder Co CEO, M PRIVATE RESIDENCES

Panelists:
Lee Lockhart, Cloud Nine Concierge™ Services DEVCON FRACTIONAL GROUP
Vicki L. Vorhees, President PREMIER DESTINATIONS
David Schwartz, Managing Principal THE MANAGEMENT CONSORTIUM
Ralph Newman, Chief Operating Officer WTS INTERNATIONAL

5.45-7.15 Joint Networking Cocktail Reception with IMN's Condo Hotels Symposium

Courtesy Of:

Join us at the end of the day as we host a cocktail reception for attendees of both The Destination Club and Private Residence Club Industry Symposium and IMN's Condo Hotels Symposium.

DAY TWO: APRIL 19, 2007

8:00 Continental Breakfast

CONCURRENT TRACKS
CHOOSE TRACK "A" PRIVATE RESIDENCE CLUBS
or TRACK "B" DESTINATION CLUBS

8.30 TRACK A - PRC SERVICE OFFERINGS,AMENITIES AND NECESSARY SUPPORT INFRASTRUCTURE FOR OPTIMUM MEMBER EXPERIENCES

  • Identifying on- and off-club property services and amenities that are mandatory for PRCs
  • What services/amenities should be provided as optional/to help differentiate the PRC and support the creation of a five star service?
  • Highlighting best practices in local and centralized member support services
  • Understanding the support network necessary to administer the mandatory and optional services/amenities
  • Hospitality and guest services: What can be learned and implemented from the hotel industry?

Moderator:
Kevin Wallace, CEO-Advisory Services NORTHCOURSE LEISURE REAL ESTATE SOLUTIONS

Panelists:
Jim Walters, Vice President, Development BIGHORN MEADOWS RESORT
Jeff Rabidoux, Member Liaison LE BEAR LUXURY RESIDENTIAL CLUB & SPA
David Schwartz, Managing Principal THE MANAGEMENT CONSORTIUM
Chris White, Executive Vice President WTS INTERNATIONAL

8.30 TRACK B - WHAT DOES IT TAKE TO GET TO CRITICAL MASS IN MEMBERSHIP? EXAMINING PRACTICAL STRATEGIES FOR DESTINATION CLUB MARKETING

  • Examining the channels and technologies that are proving effective at reaching the prospective Destination Club end buyer
  • Creating a buzz: What are the affluent end buyers responding to?
  • Assessing the cost-effectiveness of in-house marketing vs. outsourcing marketing to a third party
  • Examining strategies effective for marketing to corporations vs. individuals/families
  • Aligning with international partners to reach internationally based prospective end buyers
  • Leveraging strategic partners in club marketing efforts

Moderator:
Susan Kime, President KIMEDIA LLC

Panelists:
Christian V. Kirschner, President & CEO HIGH COUNTRY CLUB
Ken MacLean, Founder Co CEO M PRIVATE RESIDENCES
Mark Cain, Managing Director, Marketing SOLSTICE
Mitch Brinton, Executive Director, Marketing & Sales & Co-Founder THE MARKERS -- GOLFERS RESIDENCE CLUB

9.15 TRACK A - PRACTICAL STRATEGIES FOR SUCCESSFULLY SELLING A PRC TO THE AFFLUENT END BUYER

  • Walking through the PRC sales process and exploring the questions you can expect from the prospective end buyer
  • Identifying the key selling features and reasons for hesitation from the prospective end buyer's perspective
  • Highlighting solutions and responses for overcoming prospects' objections and resistance
  • Examining how PRCs can best work with co-brokers to secure end buyers

Moderator:
Bill Orwig, Sales Director MT SUPERIOR RESIDENCE CLUB, SNOWBIRD UT

Panelists:
David M. Disick, Founder & CEO CHÂTEAUX SOCIETY, THE FRACTIONAL ESTATE OWNERSHIP CLUB™
Jay Wilson, Assistant Vice President, Resort Sales South East US INTERVAL INTERNATIONAL
Ron Frank, Corporate Vice President, Sales STAR RESORT GROUP (SRG)
Keith Marlow, Vice President, Sales TIMBERS RESORTS

9.15 TRACK B - PRACTICAL STRATEGIES FOR SECURING FINANCING FOR NONEQUITY, EQUITY AND HYBRID DESTINATION CLUBS

  • Who are the financial sources for Destination Club debt and equity financing and what are their points of consideration for investing in non-equity, equity and hybrid clubs?
  • Identifying what makes a good equity investor for Destination Clubs and what it takes to attract them
  • Pre-sales financing: Issues and considerations
  • From educating prospective financiers on club business models and profit margins to presentation techniques and negotiation tactics: Key steps in successfully 'selling' your Destination Club to equity sources and building confidence
  • Examining financial sources for end buyers and determining how clubs can best support their customers in their financing efforts

Moderator:
Thomas. R. Arnold, Managing Director CERBERUS CAPITAL MANAGEMENT, BLACKACRE CAPITAL MANAGEMENT

Panelists:
Darin Gilson, Founder, President & Chairman BELLEHAVENS; Founder & Managing Director, BANYAN VENTURES
Jim Tousignant, Founder, President & CEO ULTIMATE RESORT
Bob Waun, CEO VACATION FINANCE

10.00 Refreshments

CONCLUDING GENERAL SESSIONS

10.15 THEMED PRCs AND DESTINATION CLUBS: EXPLORING MARKET POTENTIAL, BUSINESS STRATEGIES AND KEY CONSIDERATIONS UNIQUE TO THIS SECTOR

  • Defining the themed PRC and Destination Club markets
  • Examining the market size, value and growth rate of themed PRCs and Destination Clubs: How do they compare to non-themed clubs?
  • Exploring the due diligence steps for launching new themed clubs and methods for evaluating demand
  • What are some of the issues and considerations that are unique to themed clubs?
  • Assessing marketing costs and lead-time for themed clubs
  • Mapping the future for the themed PRC and Destination Club market segment

Moderator:
Susan Kime, President KIMEDIA LLC

Panelists:
Jim Rossi, Managing Partner SARATOGA POLO RETREAT
Mitch Brinton, Executive Director, Marketing & Sales, Co-Founder THE MARKERS -- GOLFERS RESIDENCE CLUB
Cliff Young, Founder and Owner THE VINTNER'S CLUB
Robert H. Glaze, President THE WEYBRIDGE COLLECTION

11.15 EXAMINING THE ULTRA-EXCLUSIVE TIER FOR PRCS AND DESTINATION CLUBS: ISSUES, CONSIDERATIONS AND MARKET POTENTIAL

The business case for ultra-exclusive PRCs and Destination Clubs is a point of discussion, with some opinions declaring this tier to be the more robust of the different offerings with the greatest market potential. In this panel we examine ultraexclusive PRCs and Destination Clubs with a view to considerations specific to this tier and how it compares with other tiers in market potential.

  • Examining the extent to which the ultra exclusive customer is willing to buy a fractional interest vs. buy a non-equity destination club membership
  • Identifying the criteria that the ultra exclusive prospective end buyer considers when buying a PRC membership and an equity/non-equity/hybrid Destination Club membership
  • Determining the nature of the club structure and program that the ultra exclusive prospective end buyer is looking for
  • What is the market potential of the ultra-exclusive tier compared to other tiers?
  • How are the emerging new categories of luxury vacation club fitting into this tier?
  • Assessing the ease of obtaining development capital
  • Marketing considerations for the ultra-exclusive tier: Costs and lead time

Moderator:
Mark Cain, Managing Director, Marketing SOLSTICE

Panelists:
David M. Disick, Founder & CEO CHÂTEAUX SOCIETY, THE FRACTIONAL ESTATE OWNERSHIP CLUB™
David Shaklee, Executive Director, Residential Development FAIRMONT, RAFFLES HOTELS INTERNATIONAL
Jeff Rabidoux, Member Liaison LE BEAR LUXURY RESIDENTIAL CLUB & SPA

12.00 IMN's Destination Club And Private Residence Club Industry Symposium Concludes

 

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